Brand Positioning + Identity

Your brand lives in the public imagination. It exists as a perception, informed by every touchpoint you have with your audience. It is ever-changing.

You can't just tell people what your brand is you need to show them.


Your brand is the invisible thread that runs through your services, website, mailouts, emails, answering machine, even your team's behaviour.


These daily connections are the battleground where your brand will thrive or fail in existing and future customers' minds.

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Approach

Clear, provocative, visually striking + culturally electric.

From strategy and naming to visual identity and messaging, our branding approach is finely honed and ever-evolving. We test our assumptions, prioritize data over opinions, and operate on the principle that a brand can't be stronger in the market than it is within the organization.

A brand's identity must engage the whole organization-it lives at the core of all processes, behaviours, and communications.

Better customer recognition

A strong brand consistently uses every customer touchpoint.

Higher customer loyalty

Customer loyalty is the natural effect of a positive emotional experience and perceived value of a strong brand.

Higher advertising effectiveness

The 'strong brand' will be met with curiosity and reliance.

Branding Services

"Brands are probably the most powerful and versatile business tool ever invented."

We create category defining brands that thrive at the intersection of Clarity and purpose, positioned to matter in culture through shared values and goals.

Having a strong brand is all about consistent and recognizable company expressions; to offer not only products and services but also meaning. In many ways, a strong brand is the nucleus of a company's success.

We provide our customers with all kinds of services that are essentially required to build up a brand.